Engro Foods enters fresh dairy segment

Engro Foods Limited, the fastest growing Pakistani multinational company entered the fresh dairy industry of Pakistan with their new brand "Mabrook". The company's objective is to tap into the dominant Fresh Loose Milk segment using the pasteurisation process. 'Mabrook' offers all the benefits of Fresh Milk, ie consistent cream (balai) yield, value in usage (yogurt, butter, ghee, direct consumption, etc) and daily fresh supply of milk at Mabrook...

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