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Sunday, December 16, 2012
Promotion olive Cultivation for economic development in poverty alleviation
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With high global demand and rising prices in the international market
and Pakistan’s annual edible oil import bill exceeding $2bn, the rationale of
recent olive cultivation initiatives in the country cannot be overemphasized.
Olive demand globally is on the rise. Germans are using five times more and
British ten times more olive than they did in 1990. In America, olive demand is
growing by 6pc annually for two decades now. Olive prices in world market have
doubled to $3,400 a ton recently. Pakistan has over 0.8mn hectares of wasteland
suitable for olive cultivation. An official of the now defunct Pakistan Oil
Seeds Development Board (PODB) had told this writer that by covering the area
with olive plants, Pakistan can produce around 1.84mn tons of olive oil. This
would fetch over $6bn at the current rate of olive in world market.
The Pakistan agricultural research council (PARC) has begun
implementing the project “Promotion of olive cultivation for economic
development and poverty alleviation” whereby olive plants will be cultivated on
300 hectares in Balochistan, 100 hectares in KP, 300 hectares in federally
administered tribal areas and 100 hectares in the Pothohar region of Punjab. The
Rs382mn project to be completed in three years is being under the Pakistan
Italian debt-for-development swap agreement.
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The Punjab Agriculture and Meat Company also plans to develop 10
certified nurseries. These nurseries –being opened through private sector in
Attock, Rawalpindi, Chakwal, Jehlum and Khushab districts –would have a
catchment area of 27000 acres and would have an impact of $78mn. The potential
area suitable for olive cultivation is around 8mn acres in Punjab of which 0.4mn
is being targeted though this initiative. Total impact of this land, if covered,
would be $1.16bn.
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